Brad Keselowski Explains NASCAR Segment on Prime Video

Brad Keselowski explained how his viral broadcasting clip with Prime Video came about, discussing Christopher Bell's fuel strategy during the final stage at Pocono Raceway.

The NASCAR star revealed that he had asked Amazon's producers if he could do an SMT breakdown for viewers, and they agreed to give him a chance.

He took to X on Thursday to explain how the segment came about, saying he had asked the producers if he could do an SMT breakdown of a key moment from the Pocono race.

The segment on Prime went viral on social media, with fans praising Keselowski for his detailed analysis and the broadcaster for treating fans with respect.

Keselowski said the producers hooked up an iPad to the set and let him talk for a few minutes, allowing him to break down Bell's fuel mileage strategy.

The decision to have Keselowski explain Bell's fueling strategy stemmed from a belief that they needed to leverage his knowledge, with him set to appear both before and after the Cup Series race on their coverage.

Alex Strand, Prime Video's senior coordinating producer, said the sport is unique in terms of access, and they thought about what they could do in post-race that no one's done before.

Strand asked Keselowski to talk him through his post-race routine, and Keselowski said he could explain the telemetry data to fans if given a tablet.

The NASCAR headlines this week have been dominated by the cover reveal of NASCAR 26, which is set to feature 2025 Cup Series champion Kyle Larson.

Denny Hamlin claimed his third consecutive win at Pocono Raceway, while Keselowski DNF'd.

The Anduril 250 is set to take place on Sunday at Naval Base Coronado.