Cody Rhodes Splurges on Rolex After Gunther’s ‘Big Boy Watch’ Jab

Cody Rhodes just confirmed he upgraded to a Rolex Sky-Dweller after Gunther called his GMT ‘Batman’ too small for a champion.

What happened?

On the *What Do You Wanna Talk About?* podcast with Tom Brady, Rhodes shared how Gunther’s offhand remark in the WWE locker room pushed him to buy a pricier watch. The two were discussing business when Gunther spotted Rhodes’ GMT ‘Batman’ and left with a parting shot: *“Hey, you’re the champ. When are you gonna get a big boy watch?”* Rhodes admitted the line stuck with him, so he tagged along to Gunther’s Rolex appointment in Rome and walked out with a Sky-Dweller.

Why it matters for Cody Rhodes

The exchange spotlights the rising watch culture inside WWE, where six-figure timepieces are now part of backstage banter. Rhodes joked the hobby *“can’t be good”* because the price tags keep climbing. Brady chimed in to defend Rhodes’ original choice, calling the GMT *“a big boy watch,”* but Rhodes said the jab still landed. The move also underscores how locker-room ribbing can steer spending decisions among elite athletes.

Watch culture spreads through WWE locker rooms

Rhodes said the trend has ballooned recently, with multiple stars flashing new Rolexes and Audemars Piguets. *“I feel like I’ve seen the watch change,”* he told Brady, calling it *“the epidemic of watch culture”* now gripping WWE. He added that the hobby’s costs are *“so expensive”* it’s hard to ignore once the teasing starts.

What comes next?

Rhodes didn’t say whether more upgrades are coming, but he framed the purchase as a direct response to Gunther’s comment. The Sky-Dweller now joins his collection, and the episode serves as a reminder that even champions can be nudged into bigger spending by a single line in the hallway.