Dale Earnhardt Jr.'s CARS Tour Signs Speedway Motorsports for Major Expansion

Dale Earnhardt Jr.'s zMAX CARS Tour has secured a major partnership with Speedway Motorsports, marking a significant step in the series' expansion. The announcement, made on Tuesday, brings Speedway Motorsports CEO Marcus Smith into the ownership group, further solidifying the tour's commitment to grassroots racing and driver development.

What does this partnership mean for the CARS Tour?

The addition of Speedway Motorsports, one of NASCAR's most influential organizations, strengthens the CARS Tour's position as a premier proving ground for aspiring drivers. Founded in 2014 by Jack McNelly, the tour has grown into a respected platform for Late Model Stock Cars (LMSC) and Pro Late Models (PLM).

Why is Speedway Motorsports joining the ownership group?

Marcus Smith, CEO of Speedway Motorsports, emphasized the company's long-standing commitment to grassroots racing. Since its inception in 1992 with U.S. Legend Cars International, Speedway Motorsports has been instrumental in developing the next generation of NASCAR drivers. This partnership aligns with that mission.

What is the history behind Speedway Motorsports?

Speedway Motorsports was founded by NASCAR Hall of Famer Bruton Smith, who began his career sponsoring grassroots races. The company now oversees 11 motorsports venues, hosting 15 NASCAR Cup Series race weekends and other major events. Marcus Smith, who joined the company in 1996, has been CEO since 2015.

What comes next for the CARS Tour?

With Speedway Motorsports on board, the CARS Tour is poised for further growth. The partnership aims to enhance the series' visibility and provide a clearer path for young drivers to reach NASCAR's national series. This move underscores the tour's dedication to preserving the grassroots spirit of stock car racing.