Damian Lillard's Return Forces Blazers' Usage Rate Dilemma
Damian Lillard's eventual return to the Portland Trail Blazers creates a usage rate dilemma. With Ja Morant and Deni Avdija already established as primary ball-handlers, someone will need to adjust their offensive role.
What's the Blazers' offensive challenge?
The Blazers now have three players accustomed to high usage rates. Morant posted over 30% usage in the past two seasons, while Lillard maintained similar numbers before his Achilles injury. Avdija's breakout 2023-24 season saw his usage jump to 29.3%, earning his first All-Star nod.
Why Avdija shouldn't be the one to sacrifice
Avdija thrived when given offensive responsibility. His usage rate never exceeded 20.2% in Washington, but Portland's trust transformed him into an All-Star. Reversing this progress could undo two seasons of development.
How Lillard's role might adapt
Lillard's value extends beyond ball-handling. His three-point gravity creates space for Morant and Avdija. While he shouldn't become a spot-up shooter, Lillard's ability to score off-movement could become even more valuable in this new system.
What comes next for Portland?
The Blazers face a delicate balancing act. History suggests Avdija shouldn't be the first to sacrifice touches. Instead, Portland may need to find creative ways to maximize all three stars' strengths while maintaining offensive flow.