Eric Cantona’s Signed Manchester United Shirt Hits 99p Starting Bid in World Cup Auction
Eric Cantona’s legendary Manchester United shirt is going under the hammer with a **99p starting bid** in a live World Cup auction on **Monday 13 July 2026**, hosted by Arsenal, Chelsea and England legend Ashley Cole. The rare piece-signed by the French superstar during his time at Old Trafford-is part of a one-off Ebay Live auction featuring memorabilia from Pele, Paulo Maldini, and Kevin De Bruyne.
The auction kicks off at **6pm BST** on 13 July, streaming live via Ebay Live’s ‘Summer of Football’ series. Alongside Cantona’s United shirt, highlights include:
- A **Brazil World Cup jersey signed by Pele**
- A **retro Milan shirt signed by Maldini**
- A **Kaka-signed boot**
- A **Kevin De Bruyne-signed Manchester City and Manchester United shirt**
Bidding starts at **99p** for all items, with sales finalized instantly via live stream. Fans must act fast-once the auction closes, these pieces won’t be available again.
Cantona’s United shirt carries weight beyond its £1 starting price. The **1993-96** era saw him become a cult figure at Old Trafford, scoring 83 goals in 140 appearances and delivering two Premier League titles. This shirt-likely from his prime-is a tangible piece of that legacy, now accessible to fans who might otherwise never own it.
Ebay Live’s format is simple: log in with a standard Ebay account, watch the stream, and bid in real time. Unlike traditional auctions, there’s no waiting-items sell instantly as bids roll in. Cole, who hosted his first-ever live auction after a brief managerial stint in Italy, will narrate the event, sharing stories from his own career alongside the memorabilia.
This isn’t a one-off. Ebay Live plans **daily auctions** throughout the World Cup, featuring:
- Signed trading cards
- Rare boots
- Autographed team photos
- Memorabilia from past champions
Previous events have included signed items from **Lionel Messi and Cristiano Ronaldo**, with more high-profile lots expected as the tournament progresses.
Fans can register via Ebay Live’s official page, where the auction stream will be hosted. No specialist account is needed-just a standard Ebay login. For Cantona collectors, this is a rare chance to own a piece of football history at a fraction of its usual market value.
**Note:** The auction closes once the final bid is placed, so set reminders for **13 July at 6pm BST**-or risk missing out.