Erling Haaland Scares Fans in AI Deepfake Video That Went Viral

Erling Haaland startled internet users on 15 June 2024 when a video showing the Manchester City striker jumping at his own reflection went viral, but the clip was later confirmed as an AI‑generated deepfake.

The clip shows a man in a Chinese restaurant, chopsticks in hand, reacting to his mirror image. Viewers assumed it was Haaland, the 26‑year‑old Norwegian star, eating bao and getting scared. In reality, the footage is from a comedy skit posted by Chinese comedian Jin Long on Douyin on 15 June. The original joke had Jin Long playing a tired worker who jumps when he sees his dirt‑covered face.

Digital artists used face‑swap technology to overlay Haaland’s likeness onto Jin Long’s body. By extracting the striker’s facial features from public match footage and blending them with the original video, they produced a seamless illusion that fooled millions. The edit was shared on TikTok, Instagram and X, racking up tens of millions of views before anyone questioned its authenticity. Commenters noted the odd use of chopsticks, a clue that something was off.

The meme highlights Haaland’s growing fame in China, where his on‑pitch exploits have already earned him ad deals for the herbal drink Wang Lao Ji. Fans love the contrast between his fierce goal‑scoring reputation and his playful off‑field persona, making him a perfect target for parody. The deepfake also serves as a reminder of how quickly AI‑generated content can blur reality, prompting both fans and media outlets to verify sources before sharing.

Social media users expressed a mix of amusement and frustration. One viewer wrote, “I’m genuinely terrified I fell for this,” while another joked, “Haaland looks more real than the actual guy.” Many praised the technical skill behind the edit, yet others warned that such convincing fabrications could erode trust in online video.

While the deepfake has sparked debate, Haaland continues his season with Manchester City, focusing on goals and titles. The incident may encourage his team’s communications staff to monitor AI‑generated content more closely, ensuring his brand remains protected. For now, the viral clip stands as a quirky footnote in the striker’s expanding global profile.

The episode underscores the power of AI in modern media, especially when it involves a high‑profile athlete like Erling Haaland. As technology advances, fans will likely see more sophisticated hoaxes, making critical eyes essential in the digital age.