Erling Haaland splashes $10k on cowboy souvenirs after USA World Cup run

Erling Haaland dropped $10,000 on cowboy memorabilia during a Dallas shopping spree after Norway’s World Cup quarter-final exit in Miami on 5 July 2026.

What did Haaland buy?

Four Norway teammates joined Haaland at Wild Bill’s Western Store in Dallas for a 90-minute spree fully covered by the Manchester City striker. The group left with cowboy hats, western shirts, and belt buckles, plus a taxidermy raccoon that cost $750. Haaland also bought two taxidermy squirrels holding different items at $450 each.

The purchases came after Haaland’s seven-goal haul in five games at the 2026 World Cup. Norway’s run ended with a 2-1 quarter-final loss to England in Miami on 5 July, but the striker’s charm offensive in the USA left a mark far beyond the pitch.

Why did Haaland go souvenir hunting?

Haaland’s Viking look and goal-scoring exploits turned him into a celebrity in the United States during the tournament. Even Donald Trump praised the striker during the World Cup, and the country’s culture clearly resonated with Haaland. The shopping spree capped a trip that saw him become the face of Norway’s first World Cup since 1998.

The taxidermy items-including the raccoon and squirrels-were spotted when Haaland landed back in Norway. The purchases reflect a personal connection to the USA forged over five weeks of football and off-field moments.

What’s next for Haaland?

Haaland will return to Manchester City for pre-season training after Norway’s World Cup exit. His club season kicks off in August, but the USA adventure may linger in his mind-and in his trophy cabinet.

The souvenirs join a growing list of off-field stories from the 2026 World Cup, where Haaland’s impact stretched from the pitch to pop culture. For the 25-year-old, the trip was more than football-it was a cultural exchange.

How the USA embraced Haaland

From Trump’s praise to Wild Bill’s Western Store rolling out the red carpet, the USA rolled out the welcome mat for Haaland. The striker’s seven-goal World Cup haul and Viking aesthetic made him a social media sensation, while teammates tagged along for the cultural deep dive.

The shopping spree wasn’t just a shopping spree-it was a souvenir of a trip that turned Haaland into a transatlantic star. The $10,000 bill? A small price for a memory that spans cowboy hats and World Cup quarter-finals.