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Georges St-Pierre Praises Dana White as 'GOAT Promoter' Ahead of Netflix Debut

2026-06-25 · Georges St-Pierre · Player Focus

Georges St-Pierre calls Dana White the "GOAT Promoter" in an exclusive interview.

He believes White has been instrumental in transforming the UFC into a global brand.

Georges St-Pierre said "I have the life that I have today because of the UFC" and praised White's promotional skills.

The Canadian sports icon believes the growing number of opportunities in combat sports could benefit fighters through increased leverage and negotiating power.

Georges St-Pierre thinks eventually there will be more options for fighters, giving them more power to negotiate.

Georges St-Pierre stressed that fighter compensation should extend far beyond immediate purses, pointing to retirement planning and healthcare as critical issues.

Money is the base of everything, helping fighters prepare for retirement, according to Georges St-Pierre.

Many health problems fighters experience do not emerge until years later, making insurance very helpful, Georges St-Pierre explained.

The sport's continued growth could create a stronger future for fighters, Georges St-Pierre believes, particularly with major mainstream platforms entering the space.

Georges St-Pierre will always fight for fighters' rights, as a former fighter himself, and thinks the fighters' conditions need to be improved.

The UFC's rise from a niche organization to a global brand is a testament to Dana White's promotional skills, Georges St-Pierre said.

Georges St-Pierre thinks Dana White is the best promoter in the world, of all sports combined, and credits him with transforming the UFC into a global phenomenon.

The day Dana White leaves, Georges St-Pierre is unsure what will happen to the UFC, given White's exceptional promotional skills.

Georges St-Pierre finished his career with a record of wins, but now focuses on advocating for fighters' rights and better compensation.

As mixed martial arts prepares for its Netflix debut, Georges St-Pierre's comments come at a critical time for the sport, with many fighters advocating for better pay and protections.

Georges St-Pierre's exclusive interview with Covers provides insight into the nuances of fighter compensation and the role of the UFC in transforming the sport.

More Georges St-Pierre news →