Gerard Piqué Teaches at Harvard After Redefining Sports Industry

Gerard Piqué taught two classes at Harvard's prestigious MBA program in Boston on the Kings League's success.

He joined a select group of international sports figures who have participated in the institution's academic program.

The case study, developed by Professor Anita Elberse, examines how the Kings League has reinvented football for new audiences.

The study delves into the role of teams led by content creators and the digital-first approach that has driven the competition.

Gerard Piqué shared the keys to the league's explosive growth and the reasoning behind its innovative rules.

He discussed plans for global expansion, marking a return to Harvard Business School, where he previously completed the executive program.

The Kings League has expanded its model to several continents, with editions in Brazil, France, Germany, Italy, MENA, and Mexico.

The league has also launched the Queens League women's leagues in Mexico and Spain, and two annual international competitions.

The publication coincides with the third anniversary of the Kings League, celebrated on November 10.

The league achieved a record-breaking October, with over 2 billion impressions, 1.3 billion views, and 2.5 million new followers on social media.

**"It's an honor for the Kings League to be analyzed by such a respected institution as Harvard Business School,"** said Piqué.

**"Our goal has been to reinvent football for a new generation, and we are incredibly proud of what we've achieved in just three years."**

Professor Elberse said, **"We are absolutely delighted to welcome Gerard back to Harvard Business School."**

**"What he and his team at Kings League have accomplished in just three years is spectacular."**

The recognition from Harvard Business School cements the Kings League as one of the most innovative and fastest-growing sports properties worldwide.

The league's success is built on a unique combination of elite competition, social media-native storytelling, and a strong connection with its fan community.

The sessions at Harvard focused on how the Kings League has become one of the most influential sports entertainment products today.

Piqué's visit marked a significant milestone in the league's history, as it continues to expand and innovate in the sports industry.

The Kings League's innovative approach has captivated millions of young people worldwide.

The league's use of digital-first storytelling and social media-native content has helped to reinvent football for a new generation.

Gerard Piqué's teaching at Harvard is a testament to his commitment to innovation and excellence in the sports industry.

He continues to be a driving force behind the Kings League's success, pushing the boundaries of what is possible in sports entertainment.