Jalen Brunson eyes media brand, equity deals and NBA ownership future

Jalen Brunson is expanding beyond basketball, telling a Wall Street Journal conference on Thursday that he’s in the process of building a media brand and pursuing equity investments as part of his long-term business strategy.

What did Brunson say about his media plans?

Brunson told the WSJ Sports conference in New York that the success of **The Roommates Show** podcast with teammate **Josh Hart** and co-host **Matt Hillman** has opened new opportunities. “It’s in the process, and we’ll see how it can grow,” he said. The 26-year-old guard also revealed he’s now considering broader media ventures beyond the popular podcast.

Why is this moment significant for Brunson?

Brunson’s comments came a month after he led the New York Knicks to their first NBA championship in 53 years. He admitted the past month had been “long and busy,” but added he was “forced to relax now” following wrist surgery. The timing underscores his shift from on-court dominance to off-court ambitions, including financial planning and business diversification.

What’s next for Brunson’s business moves?

Brunson said he’s now prioritizing equity deals over traditional endorsements to build long-term wealth. “At this point now I’m going forward, I am looking for equity deals,” he told **Jason Gay**, the WSJ columnist hosting the event. He also revealed he consults his parents before major financial decisions, underscoring his disciplined approach to wealth management.

Could Brunson pursue NBA team ownership?

When asked about sports ownership, Brunson replied, “It does. Haven’t truly sat down and thought about it yet. It has an appeal, for sure.” The remark hints at a future beyond playing, aligning with his broader push into business and investments as he prepares for life after basketball.

Who joined Brunson on stage?

Brunson appeared alongside **Kristin Lemkau**, CEO of JPMorganChase Wealth Management, and Gay. Lemkau leads the JPMorganChase Athlete Council, which Brunson is part of. The panel discussion focused on athlete branding, financial literacy and post-playing careers in sports business.