Jalen Brunson reveals family-driven business strategy after NBA Finals MVP win

Jalen Brunson, the 2026 NBA Finals MVP, credits his family for guiding his business decisions off the court. The New York Knicks star revealed his strategy during a Wall Street Journal panel on July 21, 2026.

How does Jalen Brunson manage his business affairs?

Brunson keeps his team small, relying on family and close friends. He said, "Everything runs to my family... I know who has the best interest [for me]." His parents, Rick and Sandra Brunson, play a key role. Rick, now a Knicks assistant coach, had a journeyman NBA career with unguaranteed contracts.

What business ventures has Brunson pursued?

The 29-year-old has secured major endorsement deals with Nike and AT&T. He also co-hosts "The Roommates Show" podcast with teammate Josh Hart. Brunson emphasized his family's experience helps him navigate opportunities.

What's next for Brunson's career?

After winning his first NBA title, Brunson aims to repeat in 2027. He expressed confidence in the Knicks' chances, saying, "I like our chances" if they maintain their work ethic. The two-time NCAA champion continues balancing basketball success with growing his brand.