Jalen Brunson invests in Just Salad: NBA star takes equity stake

New York Knicks point guard and NBA champion Jalen Brunson has taken an equity stake in fast-casual chain Just Salad. The partnership, announced in 2023, sees Brunson becoming an owner in the brand, aligning with his passion for healthy, sustainable food.

How did the partnership come about?

Just Salad CEO Nick Kenner revealed the collaboration began two years ago. Brunson and his team were long-time fans of the chain, appreciating its focus on accessibility and sustainability. Kenner praised Brunson's authenticity and leadership, noting the guard wanted more than a superficial endorsement.

What does Brunson's involvement mean for Just Salad?

Brunson's equity stake goes beyond financial investment. He plans to engage with Just Salad's culinary team, helping develop new products. A signature reusable bowl and a hot honey-and-goat cheese wrap-inspired by Brunson's preferences-are in the works. His presence has already boosted employee morale.

How will Brunson promote the brand?

Beyond product development, Brunson will work with Just Salad on charitable initiatives, including his Second Round Foundation and Dream Culinary Program. Kenner highlighted Brunson's hands-on approach, from meeting general managers to collaborating on menu innovations. The partnership aims to drive traffic and brand awareness through genuine engagement.