Jasper Philipsen Holds Out for Better Contract

Jasper Philipsen, the 26-year-old Belgian road cyclist, is holding out for a better contract with his current team Alpecin-Deceuninck.

His contract was set to expire, and he was poised to have his pick of teams to move to after a second-place finish behind Mathieu van der Poel at Paris-Roubaix and a massive win at Milano-San Remo.

Alpecin-Deceuninck, Bora-hansgrohe, UAE Team Emirates, EF Education-EasyPost, and Tudor Pro Cycling were all reportedly interested in signing him.

The negotiations are stalled on one particular point: his image rights, which have increased significantly in the last few months.

His agent, Alex Carera, stated that they need to find a solution for this, as **image rights are a hot topic in sports marketing**.

A meeting is scheduled in one or two weeks with Jasper Philipsen to discuss the contract, and a decision will be made before the start of the 2024 Tour de France.

As of now, the contract discussions are not about money, but rather about **image rights**, which will allow him to command big dollars from sponsors outside of cycling.

Jasper Philipsen's current situation is similar to that of Demi Vollering, who recently inked a massive deal with Nike, and Mark Cavendish, who collaborated with Richard Mille on a watch.

The 2025 season and beyond are expected to see significant changes in the WorldTour peloton, with big money and sweeping changes on the table.