Jimmie Johnson joins Variety’s sports & entertainment studio in New York

Jimmie Johnson, the seven-time NASCAR Cup Series champion and team owner of Legacy Motor Club, will join Variety’s first-ever sports and entertainment interview studio in New York City on July 16. The event, part of Variety’s acclaimed franchise, will feature conversations with elite athletes, team owners, and industry leaders shaping the future of sports content and culture.

What is the Variety sports & entertainment studio?

Variety’s inaugural New York studio will host six conversations exploring the intersection of sports, entertainment, and streaming. The event brings together influential voices, including athletes, marketers, media executives, and streaming leaders, to discuss the evolving landscape of sports storytelling and fandom.

Why is Jimmie Johnson participating?

As a seven-time NASCAR Cup champion and team owner, Jimmie Johnson is a key figure in motorsports. His participation in the studio highlights his role in shaping the future of racing and his influence beyond the track. Johnson will join other notable guests, including Jalen Brunson of the New York Knicks and Super Bowl champion Russell Wilson, to discuss industry trends and innovations.

What will be discussed at the event?

The studio will cover a range of topics, from financial education for athletes to the changing ways fans watch and interact with sports. Jimmie Johnson’s presence underscores the importance of NASCAR in the broader sports and entertainment landscape. The event will also feature discussions on the new opportunities emerging for brands to capture attention and drive meaningful impact in the sports industry.

Who else is involved?

Other participants include Jay Williams, an ESPN personality and entrepreneur; Kristyn Cook, EVP and Chief Agency, Marketing and Sales Officer at State Farm; and Carolyn Braff, VP Sports and Entertainment at PepsiCo. Dani Cushion, Chief Marketing Officer at Teads, will also speak about the evolving fan experience and the role of brands in sports.

The event, set against the vibrant backdrop of New York City, promises to be a premier destination for insightful conversations about the future of sports and entertainment.