Jimmie Johnson's Legacy Motor Club Signs New Sponsorship Deal with Fanatec

What happened?

Jimmie Johnson's Legacy Motor Club has signed a new two-year sponsorship deal with Fanatec, a leading sim racing hardware firm. This partnership will see Fanatec featured on the No. 42 car in 2026 and 2027, with the company also activating at NASCAR races to give fans a unique sim racing experience.

Why it matters for Jimmie Johnson

This new partnership is a significant move for Legacy Motor Club, which is on the cusp of qualifying for The Chase this year with Erik Jones. The team has made significant strides in recent years, with Jones currently holding the 16th and final position on the playoff grid. The No. 43 car has also seen improvement, with two top fives and five top 10s through 20 races.

What comes next?

The partnership with Fanatec is a key part of Legacy Motor Club's growth strategy, which includes expanding its sponsorship portfolio and increasing its presence in the sim racing community. The team is also set to add a third full-time entry in 2027, which will further boost its competitiveness on the track.

Jimmie Johnson, the team owner, said, "Sim racing has changed how people connect with motorsports, and Fanatec has been at the center of that shift. This partnership is about bringing the experience of what we do at the highest level of NASCAR closer to the fans and enthusiasts who love this sport, whether they are watching from the stands or racing from their living rooms."

Fanatec will be on the cars in five races, and John Hunter Nemechek will also be an ambassador for the organization. Nemechek said, "I've spent a lot of time on the simulator throughout my career, and having the right equipment makes a real difference. Fanatec has earned a great reputation in sim racing, and it's exciting to partner with a brand that is so committed to performance."

Legacy Motor Club's On-Track Growth

Legacy Motor Club is on the cusp of qualifying for The Chase this year with Erik Jones. Jones currently holds the 16th and final position on the playoff grid. The No. 43 car has also seen improvement, with two top fives and five top 10s through 20 races. An average finish of 16.8 is a dramatic improvement for the independent Toyota organization, which made the swap from Chevrolet in 2024.

Legacy Motor Club's Sponsorship Growth

The team is also growing away from the garage, with new partnerships and expanded relationships with existing sponsors. The team signed Rexel to a deal recently, and they expanded the relationship with Dollar Tree through 2028. This is in addition to Advent Health, as well as Nemechek's longtime sponsor Pye-Barker.

As Legacy Motor Club grows, the on-track performance will only help once a third full-time entry begins in 2027. The team is poised for a strong finish to the season, and this new partnership with Fanatec is a key part of its strategy.

category: club_news