Justin Herbert’s GF Madison Beer’s Tour Hits Rock Bottom as Tickets Sell for Less Than Beer Price

**Los Angeles Chargers quarterback Justin Herbert’s girlfriend Madison Beer is selling concert tickets for less than the price of a beer-$7.14 for a general admission resale ticket at New York’s Madison Square Garden on Thursday, July 13, 2026.** The revelation underscores the singer’s Locket Tour’s financial struggles just two months into its run, while Herbert remains locked in on his seventh NFL season with the Chargers.

Beer’s upcoming Madison Square Garden show-part of her *Locket* album promotion-has become a meme. A **New York Post** report highlighted a single resale ticket priced at **$7.14**, sparking jokes about the tour being cheaper than a drink at the venue. The singer kicked off the Locket Tour on **May 11 in Krakow, Poland**, and has since performed across Europe, the UK, and North America, including a stop at Toronto’s Coca-Cola Coliseum.

Herbert missed days of offseason training in **May** to support Beer’s tour, a decision **Chargers head coach Jim Harbaugh** praised. *“He’s somebody who’s here all the time,”* Harbaugh told ESPN. *“There are times I’ve wanted to shoo him out of the building.”* The quarterback’s dedication-including returning to practice the day after breaking his hand-contrasts with Beer’s tour’s financial reality.

Herbert is gearing up for his seventh NFL season, where he’ll aim to build on last year’s playoff push-cut short by a **wild-card loss to the New England Patriots**. Meanwhile, Beer’s tour continues, though ticket prices suggest dwindling interest. On **July 13**, she appeared on *Therapuss with Jake Shane*, calling Herbert *“the first guy to make me have butterflies.”* Their relationship, public since October 2025, remains a rare bright spot amid her career’s current challenges.

Herbert’s discipline-voluntary workouts, injury recovery-stands in sharp relief to Beer’s tour’s struggles. While he prepares for another Chargers campaign, her **$7.14 tickets** serve as a reminder of how quickly public perception can shift. For fans of both, the divide between NFL grit and pop-star turbulence offers a study in priorities-and public perception.