Lamar Jackson Stock: Why Analysts Are Wrong About His NFL Future

Lamar Jackson’s ranking at No. 69 in the NFL Top 100 list has sparked controversy, with Fox Sports analyst Colin Cowherd suggesting it’s time to 'sell' on the Ravens quarterback. But critics argue Jackson remains one of the league’s most dynamic players, with his 2025 injury-marked season an outlier in an otherwise stellar career.

Why Lamar Jackson’s 2025 Struggles Were an Exception

Jackson missed four games in 2025 due to injuries, a rare setback for a player who had stayed healthy in the previous two seasons. His yards per carry dropped to 5.2, but even that tied him with Derrick Henry and Josh Allen-hardly a sign of decline. The Ravens’ offensive line issues also played a role, with Jackson often forced to escape quick pressure.

Jackson’s Elite Passing and Running Abilities

In 2024, Jackson led the NFL with 13.3 yards per completion, proving his arm strength remains elite. His 2023 season was historic-4,172 yards, 41 touchdowns, and just four interceptions. Even at 29, his 6.6 yards per carry in 2024 showed he can still terrorize defenses as a runner. The Ravens’ offseason upgrades, including guards John Simpson and rookie Vega Ioane, should give him better protection.

The Ravens’ Offense Is Built for Jackson’s Success

Jackson thrives under new coordinators, winning MVPs in his first seasons with Greg Roman (2019) and Todd Monken (2023). Now, Declan Doyle’s fresh offense has Jackson excited. The Ravens also extended Mark Andrews and aim to lock down Zay Flowers long-term. Rookie wideouts Ja’Kobi Lane and Elijah Sarratt could boost the red-zone attack, where Baltimore ranked 27th last year.

Why the NFL Top 100 Ranking Doesn’t Define Jackson

Jackson has always played with a chip on his shoulder. After his 2019 breakout, he famously responded to doubters with 'not bad for a running back.' Now, he’ll likely use the No. 69 ranking as fuel. Vegas still favors him-he has the second-best MVP odds behind Josh Allen. As long as he stays healthy, Jackson’s prime years are far from over.