Lara Gut-Behrami Invests in Swiss Regeneration Drink KA-EX

Lara Gut-Behrami is investing in KA-EX, a Swiss regeneration drink company, as she prepares for life after skiing.

The 34-year-old alpine skier will retire after the 2026 Olympic Games in Cortina d'Ampezzo.

She is already planning her future, with her husband Valon Behrami set to become the technical director at FC Watford.

Lara Gut-Behrami will join KA-EX as a brand ambassador and investor, with the company planning a multi-million dollar TV campaign in the USA.

This deal marks a significant step for Gut-Behrami as she transitions out of professional skiing.

KA-EX already works with top athletes and teams, including the Swiss national team and Paris Saint-Germain.

The company plans to announce more details on the partnership in July.

Gut-Behrami will continue to compete until the 2026 Olympic Games, but her focus is already shifting to her post-skiing career.

She will work closely with KA-EX to promote their products and support their growth.

The partnership is set to be announced in more detail in July, along with plans for the TV campaign.

And with her husband's new role at FC Watford, the couple will be based in London.

But for now, Gut-Behrami remains focused on her skiing career, with the 2026 Olympic Games just over a year away.

So the next few months will be crucial for her as she balances her skiing commitments with her new business venture.

As of 2026, Gut-Behrami will have competed at the highest level for over a decade, with a career spanning multiple Olympic Games and World Championships.

The exact details of the partnership will be revealed in July, but for now, it's clear that Gut-Behrami is excited about this new chapter in her career.