Lionel Messi's Miami Real Estate Bet Pays Off as Tower Sells Out Fast

Lionel Messi's off-field investment in Miami real estate is proving as shrewd as his on-pitch decisions. The soccer superstar's purchase of four residences at Cipriani Residences Miami last spring has triggered a surge in demand, with the 85-story tower now over 80% sold ahead of its Summer 2027 delivery. The development, originally slated for a 2028 completion, has accelerated its timeline by a full year.

What happened?

Messi's initial $7.5 million purchase of a 3,500-square-foot unit in April 2025 sparked interest from fellow Argentine soccer players and high-net-worth individuals. The Brickell skyscraper, now fully topped out at 950 feet, will become the tallest residential tower south of New York City. Domestic buyers from New York and California lead sales, alongside international purchasers from 30 countries, including Mexico, Italy, and Argentina.

Why it matters for Lionel Messi

The development's rapid sales growth reflects Messi's influence beyond the soccer field. His endorsement of the Cipriani brand, known for its luxury hospitality, has drawn executives from Citadel and Amazon to relocate to Miami. The tower's amenities, including a 37th-floor speakeasy and signature Cipriani dining, align with Messi's taste for high-end living.

What comes next?

Buyers are set to move into the 397-unit tower in Summer 2027, a year ahead of schedule. The Cipriani family's first North American residential project will offer over 50,000 square feet of amenities, cementing Miami's status as a global real estate hub. Giuseppe Cipriani, the family's representative, emphasized their commitment to elegance and hospitality, values that resonate with Messi's lifestyle.