Mikaela Shiffrin Signs Customized R2 with Rivian

Mikaela Shiffrin, the world-renowned alpine skiing champion, has joined forces with Rivian to unveil a one-of-a-kind customized R2 electric vehicle. The partnership was announced on 14 Jul 2026, marking a significant milestone in the world of motorsports and sustainability.

What happened?

The customized R2, designed specifically for Shiffrin, boasts a unique blend of style and performance. The vehicle's sleek design and advanced features make it a true showstopper, reflecting Shiffrin's passion for innovation and her commitment to reducing her environmental footprint.

Why it matters for Mikaela Shiffrin

As a leading figure in the alpine skiing community, Shiffrin's involvement with Rivian's customized R2 sends a powerful message about the importance of sustainability in the world of sports. By partnering with a pioneering electric vehicle manufacturer, Shiffrin is not only promoting eco-friendly transportation but also inspiring her fans to adopt more environmentally conscious habits.

What comes next?

The customized R2 will undoubtedly be a talking point in the motorsports community, with many fans and fellow athletes eager to see the vehicle in action. As Shiffrin continues to push the boundaries of what is possible in alpine skiing, her partnership with Rivian serves as a testament to her dedication to innovation and her commitment to making a positive impact on the world.

Shiffrin's customized R2 is a true reflection of her personality and values, showcasing her passion for style, performance, and sustainability. With this unique collaboration, Shiffrin is not only making a statement about the importance of eco-friendly transportation but also inspiring her fans to join her on this journey towards a more sustainable future.

The partnership between Shiffrin and Rivian is a significant development in the world of motorsports and sustainability, highlighting the importance of innovation and environmental responsibility. As Shiffrin continues to dominate the alpine skiing scene, her commitment to sustainability and her partnership with Rivian serve as a powerful reminder of the impact that athletes can have on the world.

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