Missy Franklin Launches Swim Capsule with Sports Illustrated

Missy Franklin launches a swim capsule with Sports Illustrated, available in JC Penney stores on April 6.

The collection features women's styles, including one-pieces and bikinis, in various cuts and colors.

The Missy Franklin x Sports Illustrated Swim capsule offers functional, sporty, and fun swimwear for women.

It includes bikini tops, briefs, skirts, and one-pieces, retailing from $59 to $120.

This partnership highlights Sports Illustrated's connection to swim, delivering style, quality, and performance.

Dana Carpenter, executive vice president at Authentic Brands Group, emphasizes the brand's inherent connection to swim.

Missy Franklin worked closely with the Sports Illustrated team to choose colors, prints, and styles that resonate with her goal of making women feel confident and comfortable in their swimwear.

She says, "I think fun swimsuits should feel natural, boost your confidence and express your style."

The 27-year-old Franklin aimed to create something unique, functional, and sporty, with amazing cuts, beautiful colors, and different shapes and silhouettes.

The collection will be sold in 295 JC Penney stores across the U.S. and online, with women's sizing ranging from S to XL.

Michelle Wlazlo, executive vice president at JC Penney, expresses excitement about the partnership and the highly anticipated swimwear line.

As of March 23, the Sports Illustrated for JC Penney Swim collection is available in stores, featuring graphic prints, vibrant colors, and bold silhouettes designed with performance in mind.

The Sports Illustrated x JC Penney swimwear collection has "beach-to-street styles" and is available at nearly 300 JC Penney locations in the U.S.