Novak Djokovic Lands New Job as Strategic Adviser

Novak Djokovic has landed a new role as a strategic adviser to General Atlantic, a multi-billion pound company. The seven-time Wimbledon winner will commence his bid for a 25th Grand Slam title against Wu Yibing.

Novak Djokovic joined General Atlantic ahead of his Wimbledon campaign, with the company having over $125bn in assets under management.

The new role could see Novak Djokovic's net worth rocket, with General Atlantic planning to lean on his connections to push further into the health and wellness sector.

Novak Djokovic will face Wu Yibing in the Wimbledon tournament, and he said: "I think I’m better prepared here than I was for Roland Garros."

The principles that drive performance at the highest level of sport are the same ones that build great businesses, according to Novak Djokovic. He looks forward to contributing to the next chapter of what Bill Ford, the chairman and chief executive of General Atlantic, is building.

General Atlantic has invested in LiveMode, a Brazilian sports media and marketing agency, which handles commercial and broadcasting rights for major entities including FIFA and UEFA. Football superstar Cristiano Ronaldo also became an investor in the Brazilian company recently.

Novak Djokovic has a very good history in Wimbledon, which gives him a higher dose of confidence coming into the tournament. He was planning to peak at Wimbledon after the injury of the shoulder that kept him away from the tour for several months.

Bill Ford said: "Novak's discipline, tenacity, and drive have defined his career at the highest level of competition." Novak Djokovic brings a global perspective and a commitment to continuous growth that aligns deeply with General Atlantic's culture and values.

The Wimbledon 2026 tournament is just around the corner, and Novak Djokovic is set to face Wu Yibing in his first match. He finished his preparation for the tournament, and he is ready to take on the challenge.

Novak Djokovic's new role as a strategic adviser to General Atlantic is a significant development in his career, and it will be interesting to see how it affects his net worth and his performance in the Wimbledon tournament.