Novak Djokovic’s Incrediwear sleeve spotted on Serena Williams during rehab

Novak Djokovic’s branded recovery tech hit the headlines again on 15 Jul 2026 when Serena Williams wore his Incrediwear knee sleeve during rehab after retiring from her Wimbledon opener.

What happened?

Williams posted training clips on social media sporting the left-knee sleeve, which carries Djokovic’s logo. The sleeve is part of a 2025 launch between the 24-time Grand Slam champ and Incrediwear. It uses semiconductor particles to emit therapeutic infrared light and boost circulation at the cellular level.

The collection includes arm, leg, and knee sleeves. Djokovic debuted the line ahead of the Indian Wells Masters in March 2025. Williams, 44, returned to doubles action on grass before accepting a Wimbledon wildcard. She faced Maya Joint in the first round on 1 Jul 2026 and pushed to a third-set tiebreak, but retired with a knee injury.

Why it matters for Novak Djokovic

The sighting puts Djokovic’s sports-tech brand in the spotlight once more. His partnership with Incrediwear extends his off-court ventures beyond rackets and rackets alone. The sleeve’s tech targets recovery, a hot topic for aging athletes chasing late-career comebacks.

Williams’s use of the sleeve adds mainstream visibility. She’s targeting a return for the North American hardcourt swing, including the US Open. Djokovic’s brand gains traction every time a high-profile player like Williams sports his gear in a high-stakes setting.

What comes next?

Williams will decide whether her knee allows her to play the US Open, her last major appearance in 2022. She’s already eyeing the North American swing as her next stop. Djokovic’s sleeve line remains on shelves, with no new pro endorsements announced yet.

The brand’s future could hinge on more stars wearing the tech during rehab or matches. For now, Williams’s rehab photos keep Djokovic’s sports-tech in the conversation.