Richard Petty Champions Veteran Charity Campaign with Food City

Richard Petty is front‑and‑center for the Paralyzed Veterans of America (PVA) July campaign, joining his son Kyle as the face of Food City’s in‑store donation drive running July 1‑28, 2026.

The partnership, now in its 12th year, asks shoppers at every Food City location to add $1, $3 or $5 to their purchase, or simply round up to the next dollar. Online buyers can donate the same way. Since 2011, the effort has raised over $4.5 million for veterans with spinal‑cord injuries, multiple sclerosis and ALS. This year’s push leans heavily on the Petty name, leveraging the legendary driver’s reputation to draw attention.

Petty, a seven‑time NASCAR champion, has long supported veteran causes. In a statement, he said, “For more than a decade, I’ve had the privilege of giving back to the men and women who have served this country.” He added that having Kyle beside him makes the effort “even more meaningful.” Their involvement stems from years of driving the PVA‑branded race car, a visible reminder of the organization’s mission during NASCAR events.

Food City’s president and CEO, Steven C. Smith, explained that store staff promote the drive at checkout lanes, while promotional signage features the Pettys and the PVA logo. Customers who opt‑in see the donation amount added to their receipt, and the total is forwarded to PVA at the end of the month. The retailer also highlights the campaign on its website and social channels, encouraging a broader online audience to contribute.

PVA’s national president, Robert Thomas, a U.S. Army veteran, emphasized that each contribution helps fund specialized health care, career training and benefits navigation for disabled veterans. He noted that the “generosity of Food City’s customers and staff directly changes the lives of veterans.” With the Pettys’ involvement, the organization expects a surge in both cash donations and public awareness, building on the $4.5 million already raised.

Kyle Petty hinted that the campaign could expand beyond the summer months, exploring additional community events and possibly a televised charity race. Meanwhile, Richard plans to continue his advocacy, appearing at future PVA fundraisers and NASCAR races where the cause can be spotlighted. The July drive serves as a springboard for a longer‑term partnership that blends racing heritage with veteran support.

Shoppers can support the cause by simply adding a small amount at checkout or by visiting foodcity.com to donate online. Those who want to learn more about PVA’s programs can explore PVA.org, where stories of veterans receiving care and training are posted regularly. The campaign’s success hinges on everyday contributions, proving that even a single dollar can make a difference for those who served.