Roger Federer's On Investment Made Him a Billionaire After Retirement

Roger Federer's smartest move off the court might be his stake in On, the Swiss sportswear company. That investment alone turned the 20-time Grand Slam champion into a billionaire after he hung up his racket.

Federer put money into On in 2019, long before his retirement in 2022. The brand, known for its cloud-like running shoes, went public in 2021. Federer's shares are now worth hundreds of millions.

Federer didn't just endorse On. He invested. In 2019, he bought a minority stake in the company. That move paid off big when On went public on the New York Stock Exchange in September 2021.

At the IPO, On was valued at over $6 billion. Federer's stake was estimated at around $300 million. But the stock kept climbing. By 2024, his shares were worth more than $500 million.

Combine that with his career earnings: over $130 million in prize money and $1 billion in endorsements from brands like Rolex, Uniqlo, and Credit Suisse: and Federer crossed the billionaire mark. Forbes officially listed him as a billionaire in 2024.

Federer built his fortune on tennis. But his business sense sets him apart. Most retired athletes lose money. Federer made more after retiring than during his playing days.

On is now a global brand. It sponsors other athletes, including tennis players Iga Swiatek and Ben Shelton. Federer's involvement gave the company instant credibility. He even helped design shoes.

His investment strategy mirrors his tennis style: patient, precise, and always thinking ahead. He didn't chase quick cash. He bet on a Swiss company with a strong product. That bet made him a billionaire.

Federer remains a brand ambassador for On. He appears in ads and attends product launches. The company continues to grow, expanding into apparel and new markets.

On's stock has had ups and downs. But Federer's stake is still worth a fortune. He doesn't need the money. He's already set for life.

Still, his partnership with On shows how athletes can build lasting wealth. Federer didn't just sell his name. He invested his own money and stayed involved. That's a lesson for every young player.

For now, Federer enjoys retirement. He travels, spends time with his family, and plays the occasional exhibition match. His bank account keeps growing. Not bad for a guy who started as a ball kid in Basel.