Seth Rollins Must Beat Roman Reigns at WWE SummerSlam, Says Bully Ray

Seth Rollins faces Roman Reigns at WWE SummerSlam in a high-stakes rematch for the World Heavyweight Title. WWE Hall of Famer Bully Ray believes Rollins must win to revitalize the championship and add depth to their rivalry.

Why Bully Ray Thinks Rollins Should Win

Bully Ray, speaking on *Busted Open*, argued that long title reigns can stagnate storytelling. He praised Reigns' dominance but insisted a title change would benefit WWE’s weekly programming. 'I’m not a big believer in double-parking a championship unless there’s a really good reason,' Ray said. 'Seth needs to beat Roman to keep things exciting.'

The Storyline Impact

Rollins and Reigns, former Shield teammates, have history dating back nearly a decade. Their SummerSlam clash, set for next month, marks their first one-on-one match since 2020. Ray emphasized that Rollins defeating Reigns would reinforce his reputation as Reigns’ kryptonite, adding layers to their feud.

What’s at Stake for WWE?

Ray acknowledged Reigns as WWE’s top draw but suggested the company’s priorities might shift. 'At the end of the day, why do you make somebody a World Heavyweight Champion? Because they draw,' he said. If Rollins wins, it could open doors for fresh rivalries, including a potential showdown with Oba Femi.

What Comes Next?

With SummerSlam approaching, Rollins’ victory could reshape WWE’s title landscape. Ray’s comments highlight the tension between business and storytelling-a decision that will ultimately rest with TKO’s leadership.