Shaquille O'Neal Rejects $5 Million Cologne Deal

Shaquille O'Neal was offered $5 million for a cologne deal, but he turned it down due to a bizarre requirement.

The proposal involved collecting his sweat to put inside the cologne.

Shaquille O'Neal recalled the story on "The Big Podcast", saying the guy had $5 million and wanted to do cologne.

He wanted O'Neal to train in a suit and collect his sweat for the fragrance.

Several NBA stars have entered the fragrance business, including Michael Jordan, Chris Paul, and James Harden.

Shaquille O'Neal's massive popularity made him a target for business partnerships.

Shaquille O'Neal finally got his own fragrance when he collaborated with JCPenney for a signature cologne.

The cologne debuted in 4.2-ounce bottles last September 2025 at a retail price of $55.

Jo Osborne, SVP at JCPenney, said fragrance is one of the top-performing categories for JCPenney Beauty.

Shaquille O'Neal's partnership with JCPenney has been successful, with his big and tall line being a customer favorite for seven years.

The fragrance's name is simply "Shaquille O'Neal", not "Elliuqahs" as the previous proposal suggested.

Shaquille O'Neal's decision to turn down the $5 million deal was likely due to the unusual requirement.

He has been a successful businessman for decades, with investments in food companies, tech start-ups, and services.

Shaquille O'Neal's experience in the business world has taught him to be selective about his partnerships.

The cologne deal with JCPenney was a more traditional and appealing opportunity for Shaquille O'Neal.

He has been an incredible partner to JCPenney, and the company is thrilled to grow their partnership.

The launch of Shaquille O'Neal's signature fragrance was a significant event, with the cologne being available only via JCPenney.

The price point of $55 for a 4.2-ounce bottle is competitive in the market.

Shaquille O'Neal's fans can now purchase his signature fragrance, which is a great addition to his brand.

The partnership between Shaquille O'Neal and JCPenney is a win-win for both parties.

Shaquille O'Neal's business ventures continue to be successful, with his fragrance being the latest addition.

The story of Shaquille O'Neal's cologne deal was originally published by Basketball Network on June 30, 2026.