Tyrese Haliburton Opens New Downtown Indianapolis Sports Bar
**Tyrese Haliburton** announced on 8 Jul 2026 that he is partnering with hospitality firm Horizon Hospitality to open a new sports bar in downtown Indianapolis, marking his first major venture outside the NBA court.
The bar, named **Haliburton’s Hoops Lounge**, will occupy a renovated loft on Massachusetts Avenue, a street known for its vibrant dining scene. It will feature 12 large‑screen TVs, a menu curated by chef Lena Morales, and a signature cocktail called the “Triple‑Double.” The opening night is slated for 15 Aug 2026, with a live performance by local jazz trio The Indy Groove.
Haliburton, 27, has become one of the NBA’s most versatile point guards, but his off‑court ambitions have grown alongside his on‑court success. The partnership gives him a foothold in the hospitality industry, a sector many athletes explore after retirement. By aligning with Horizon Hospitality, which operates over 30 venues nationwide, he gains operational expertise while retaining creative control over branding and menu design.
Every corner of the lounge will echo his playing style. One wall will showcase a rotating gallery of his career highlights, including the 2024 All‑Star Game MVP clip. The seating layout mimics a basketball court, with low‑back booths representing the paint and high‑top tables as the three‑point line. Fans can order “assist‑style” small plates that arrive in pairs, a nod to his reputation for setting up teammates.
The city has welcomed several athlete‑owned establishments, but Haliburton’s bar is the first to blend NBA culture with a full‑service bar concept. Local officials expect the venue to boost foot traffic and generate roughly $2 million in annual tax revenue, according to Indianapolis Economic Development Director Megan Clarke. Nearby businesses anticipate a spill‑over effect, especially on game nights when the Indiana Pacers draw crowds.
Horizon Hospitality’s CEO Mark Daniels highlighted the partnership as “a perfect match of sports enthusiasm and hospitality expertise.” Former Indiana Pacers star Reggie Miller will serve as a brand ambassador, appearing at the grand opening and promoting the venue on his social platforms. The bar’s design team, led by interior architect Sofia Patel, incorporated reclaimed wood and vintage basketball memorabilia to create an authentic atmosphere.
Construction is set to finish by early August, with a soft‑launch tasting event scheduled for 12 Aug 2026. Haliburton plans to host weekly watch parties for Pacers games and occasional NBA matchups, offering fans a chance to watch live action while interacting with the player himself. The venture also includes a community outreach program that will fund youth basketball clinics in Indianapolis neighborhoods.
Tickets for the opening night will go on sale next week via the bar’s website. Early‑bird packages include a meet‑and‑greet with Haliburton, a signed basketball, and a complimentary tasting menu. Social media followers can enter a giveaway by tagging the bar and using the hashtag **#HaliburtonsHoops**.
The project underscores a growing trend of NBA players leveraging their brand equity beyond the hardwood, and Haliburton’s move may inspire peers to explore similar entrepreneurial paths.